They assembled a group of economic advisors and “brilliant economic minds” to help shape the topics for each segment, which led to films about supply and demand, natural resources, government regulation, and the healthcare system. Then they went out to directors on a “first come, first served” basis, says Spurlock. Catherine Hardwicke, Barbara Kopple, Adrian Grenier, Albert Hughes, and Adam McKay (who helmed an animated film about pastel colored alpacas that explores economic inequality) came on board.
The goal is to begin a larger conversation and education of the general American public, but the project could also serve as an example of yet another way to evolve old-school distribution models.
“The window is gone,” says Spurlock. “The window is out the window.”