T. Rowe Price

Buying obscure or out-of-favor growth stocks is a very reliable recipe for making money in the market. This is an idea Thomas Rowe Price (1898-1983) — the founder of Baltimore-based T. Rowe Price, the firm — hatched back in the 1930s.

Price was a capable hand. He was a growth investor, but he was no fool — he bought growth stocks only when they were cheap. He knew price paid was the important consideration.

Twice in his career, Price closed his fund because he thought the market was too expensive, based on his inability to find cheap growth stocks. Once he closed it from October 1967-June 1970. And the other time was from March 1972-September 1974. During both periods, the market crashed.

Keep in mind that when he closed these funds, he was getting more than $1 million a day in new money from investors wanting to get in the market. Yet when he reopened his fund near the market bottoms — when things were cheap — investor interest was minimal. So there you go. Some things never change. Plus, I think few fund managers today would have the guts to close their fund when so much money — the source of their fees — was coming in.

Price’s idea was very simple on the surface. He thought the best way for an investor to make money in stocks was to buy growth — and then hang on for the long haul. He defined a growth stock this way: “Long-term earnings growth, reaching a new high level per share at the peak of each succeeding major business cycle and which gives indications of reaching new high earnings at the peak of future business cycles.” Note, by Price’s definition, you could own cyclical stocks, which many growth investors these days shun illogically.

Where Price turned Wall Street on its head was in what he thought was the least risky time to own such stocks. Price thought the best and least risky time to own a growth stock was during the early stages of growth.

Most people think that larger, more mature companies are less risky than younger, faster-growing ones. Not so for Price, who looked at companies as following a life cycle, like people do. There was growth, maturity and, finally, decadence. Here is Price in his own words, from a 1939 pamphlet:

“Insurance companies know that a greater risk is involved in insuring the life of a man 50 years old than a man 25, and that a much greater risk is involved in insuring a man of 75 than one of 50. They know, in other words, that risk increases as a man reaches maturity and starts to decline…

“In very much the same way, common sense tells us that an investment in a business affords great gain possibilities and involves less risk of loss while the long-term, or secular, earnings trend is still growing than after it has reached maturity and starts to decline… The risk factor increases when maturity is reached and decadence begins…”

Price went on to show that investing his way during the Great Depression would’ve produced a 67% gain, whereas the rest of the market lost money. In the 1930s, people focused on current dividends, and that meant they were reluctant to invest in a growth stock (which typically pays no dividend). Price thought that was a mistake, as I do. “High current income,” he wrote, “is obtained at the sacrifice of future income…”

In his day, Price was a force of nature. He was known as “Mr. Price” to nearly everyone. He was passionate about investing and still came to the office at the age of 83, rising at 5 a.m. every day. If you want to read more about Price, I would recommend John Train’s The Money Masters, which includes a chapter on Price, along with chapters on many other great investors.

In his day, Price was a force of nature. He was known as “Mr. Price” to nearly everyone. He was passionate about investing and still came to the office at the age of 83, rising at 5 a.m. every day. If you want to read more about Price, I would recommend John Train’s The Money Masters, which includes a chapter on Price, along with chapters on many other great investors.

Sincerely,

Chris Mayer
Penny Sleuth

*** [T. Rowe Price Report, Summer 2012]


Forbes magazine called him the “Sage of Baltimore.” Barron’s described his career as the “triumph of a visionary.” Author John Train devoted a chapter to him in his book profiling a dozen “money masters” of the 20th century.

Ironically, Thomas Rowe Price, Jr., who died in 1983, never studied economics or finance. Nor did he claim unusual insights that were unfathomable to the average investor. To identify fertile fields, he once said, required only “what my grandmother called gumption, my father called horse sense, and most people call common sense.”

And, perhaps because he was a very private person, he had little interaction with Wall Street.

Thomas Rowe Price, Jr.’s successful career was molded by the foresight to anticipate fundamental changes in economic trends, the patience to pursue long-term investment strategies, and the independence and self-confidence to take stands that often put him at odds with conventional wisdom.


“He had the courage to stand by his convictions, even when everybody else disagreed with him,” recalled Charles W. Shaeffer, a colleague who joined Mr. Price when the firm was founded 75 years ago.

“He was never frightened of standing alone when the crowd was going the other way,” Thomas Rowe Price III, his son, said. “In fact, he loved it. He would go the other way sometimes out of sheer obstinacy.”

This frequently required staunch investment fortitude as well as foresight, but Mr. Price usually remained unshakable in his beliefs. His growth stock approach to investing, developed in the 1930s, contradicted the conventional view of stocks as cyclical investments.

“He was truly an independent thinker,” says David Testa, former vice chairman and chief investment officer of the firm. “His idea of looking at growth of the income statement in the middle of the Depression was unique. To have the guts to try and buy companies because they were going to grow in the mid-1930s was

really quite something.”

Jack Laporte, a veteran portfolio manager with the firm, adds, “A lot of people don’t realize how revolutionary many of his thoughts were. In the early 1950s, investors in general thought equities were so risky that they demanded that stocks yield as much or more than bonds. Mr. Price said investors should really focus on growth in dividends and earnings and that was the foundation of his growth stock theory of investing and the Growth Stock Fund.”