“Bull markets are born on pessimism, grow on skepticism, mature on optimism and die on euphoria.
The time of maximum pessimism is the best time to buy, and the time of maximum optimism is the best time to sell.”
Sir John left us with many such tenets that we can rely on during these times and it would serve all investors well to review many of them. In 1993, Templeton published “16 Rules for Investment Success.”
Below is a summary of each point: