buying low p/e stocks

While it is not the end-all-be-all metric, the beauty behind the P/E ratio is its simplicity. Logic would argue that a stock trading at a lower P/E than its peers could be mispriced and therefore a potential value. Finding mispriced stocks is a fundamental principle of value investing, and there is plenty of evidence that low-P/E stocks outperform higher-P/E stocks over the long haul.

Despite the evidence that low-P/E stocks outperform their high-P/E counterparts, it's not enough to simply pick stocks with the lowest P/E ratio. It is important to look a company's risk and growth potential along with the quality of its earnings.