From a broad or general perspective, this investment lesson is simply to apply the discipline to only take investment advice from credible sources. Unfortunately, it has been my experience that most investors are keen to get their investment advice from pathological liars. Obviously, pathological liars are not a reliable source.
More specifically, this important investment lesson is: do not base investment decisions on stocks based on short-term price volatility. Truly aware investors recognize and accept the reality that stock price movements can be, and often are, irrational in the short run.
The key is to think and act like a 
business owner when you purchase a stock. When people invest in or start
 a new business, they are not thinking about selling in the next day, 
month or even year. Instead, they are thinking about owning and running 
the businesses for years to come. Of course, if the businesses are 
privately held, there is also the benefit that no one is continuously 
shoving purchase quotes in their faces either.
It’s critical to understand and remember 
that short-term price volatility is not always rational and certainly 
not always fundamentally based. Instead, short-term price volatility is 
more often than not emotionally charged. Consequently, a rising stock 
price is not always indicative of a good company, but sometimes it can 
be. Conversely, a falling stock price is not always indicative of a bad 
company, but sometimes it can be.
The secret is to have a realistic 
assessment of the true value of the business you own, and make your buy,
 sell or hold decisions accordingly. The primary point is to focus your 
attention on how you think the business will perform going forward.
In the long run, stock price will 
inevitably relate to business results. In the short run, fear or greed 
can drive the price up or down unjustifiably. And most importantly, 
short-term price aberrations are totally unpredictable. Therefore, you 
cannot, and I argue should not, place too much importance on them.
In the long run, stock prices will 
correlate very closely to the success of the business behind the stock. 
Therefore, if you are a prudent long-term oriented investor, it only 
makes sense to focus more on business results (fundamentals) than it 
does short-term price action. The reason I consider this the most 
important stock lesson I ever learned is because it allows me to make 
rational decisions in the face of emotionally charged periods of time.
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